言語種別 英語
発行・発表の年月 2023/04
形態種別 著書
標題 Case Studies in Business Innovation: Readings for Discussion
執筆形態 共著
掲載区分国外
出版社・発行元 Atama-ii Books, Tokyo.
著者・共著者 ◎ Marcos Benevides and Chris Valvona
概要 The title features 30 case study readings (approx 550 word ea.), each about an interesting real-world business innovation. Students consider each case from a critical perspective, discuss similar cases, explore background information, and make relevant conclusions. Each reading includes follow-up discussion and collaboration tasks.