言語種別 | 英語 |
発行・発表の年月 | 2023/04 |
形態種別 | 著書 |
標題 | Case Studies in Business Innovation: Readings for Discussion
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執筆形態 | 共著 |
掲載区分 | 国外 |
出版社・発行元 | Atama-ii Books, Tokyo. |
著者・共著者 | ◎ Marcos Benevides and Chris Valvona
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概要 | The title features 30 case study readings (approx 550 word ea.), each about an interesting real-world business innovation. Students consider each case from a critical perspective, discuss similar cases, explore background information, and make relevant conclusions. Each reading includes follow-up discussion and collaboration tasks. |
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